In 2024, Google search trends in New Zealand reflected a mix of global events, celebrity news, and major sports highlights. The top search term was the heated US presidential election, which dominated international headlines. The election became a focal point in Aotearoa as Joe Biden’s early exit and Kamala Harris’ entry into the race sparked widespread discussion. However, the spotlight soon shifted to Donald Trump’s political resurgence. His victory in early November sent shockwaves worldwide, especially given his contentious relationship with global politics. This election cycle captivated New Zealanders, with many keeping close tabs on developments in the lead-up to the result.
The second most searched topic was the 2024 UEFA European Football Championship, which saw Spain clinch their fourth title after a thrilling 2-1 victory over England. Football has steadily grown in popularity in New Zealand, and the Euro Championship further fueled interest in the sport. It wasn’t just the tournament that captured attention, but also the intense matches and the skillful performances that kept fans engaged. The global appeal of the event resonated deeply with Kiwis, as they avidly followed the performances of European teams, with many considering it a precursor to the upcoming 2026 FIFA World Cup.
Following closely behind in third place was the word game Connections from The New York Times, which became a surprise hit in New Zealand. Released in 2023, the game challenges players to identify themes among seemingly unrelated words, sparking interest for its intellectual challenge. It quickly became a popular activity during downtime, fostering a community of players who shared strategies and celebrated each other’s victories. This search trend highlighted the increasing engagement of New Zealanders in interactive and mentally stimulating online entertainment.
Another significant search trend was the Paris 2024 Olympics, which ranked fourth. The Games were a spectacle, with New Zealand athletes bringing home 20 medals, including 10 golds, making it their best performance in decades. This success propelled them to 11th place on the medal table. The competition captured the hearts of Kiwis, with over half of the country’s population tuning in to watch the events. New Zealand’s strong showing in track cycling, rowing, and rugby contributed to the nation’s pride and satisfaction. Notably, athletes such as Ally Wollaston and Ellesse Andrews made history with their remarkable medal wins.
Sport-related searches continued to dominate, with additional mentions of the Cricket T20 World Cup and the All Blacks’ series victories against England. The All Blacks’ narrow wins against England were particularly gripping, with both teams showcasing high levels of skill and determination. The constant media coverage and intense fan followings ensured that these matches remained at the forefront of the nation’s consciousness. The All Blacks’ win against England in November was the final chapter in a dramatic series, further solidifying rugby as a cornerstone of New Zealand’s sports culture.
Liam Payne, the British pop star and former One Direction member, emerged as a major search topic following his tragic death in October. The singer fell from a hotel balcony in Buenos Aires, shocking fans worldwide. His passing ignited an outpouring of grief, with tributes pouring in from his bandmates and fans alike. The tragedy prompted an examination of his personal struggles, which had previously been hidden from the public eye. Payne’s sudden death brought into focus the pressures of fame and mental health challenges faced by celebrities, sparking important conversations among Kiwis.
In addition to Payne, other notable figures who dominated search terms included Kate Middleton, who attracted attention due to her absence from public duties while undergoing cancer treatment. The Royal Family continues to fascinate New Zealanders, with their lives often becoming the subject of intense media scrutiny. Meanwhile, Olympic champion Lisa Carrington, who made history by securing three gold medals at the Paris Olympics, was also a frequently searched name. Carrington’s feats on the water were a source of national pride, further cementing her status as one of New Zealand’s most beloved athletes.
Cultural events also captured the public’s imagination, particularly concerts by global stars such as Coldplay, Travis Scott, and P!nk. These performances, held at venues like Eden Park and Spark Arena, brought thousands of fans together to experience world-class music live. Coldplay’s performance in November was particularly memorable, as it marked their return to New Zealand after years of anticipation. The sold-out shows were a testament to the enduring popularity of these artists, with New Zealand’s vibrant music scene embracing both international and homegrown talent. The country’s passion for live performances continues to be reflected in the strong search presence of major co
ncert events.
