The WNBA has experienced a significant surge in popularity during the 2024 playoffs, marking an impressive milestone in its 25-year history. ESPN recently reported a staggering 142% increase in viewership compared to last year’s postseason, with an average of 970,000 fans tuning in for the games. This is the highest viewership the league has seen since its inaugural season in 1997.
Several compelling storylines helped draw fans to the WNBA playoffs this year. Among them was rookie sensation Caitlin Clark, who played a pivotal role in guiding the Indiana Fever to their first postseason appearance since 2016. Additionally, Phoenix Mercury legend Diana Taurasi, one of the all-time greats, hinted at retirement, adding even more intrigue to her possible final season.
Another major highlight was the Las Vegas Aces, led by league MVP A’ja Wilson. Fans were captivated by the team’s quest for a third consecutive championship, though they ultimately fell to the New York Liberty in a thrilling semifinal series. The Minnesota Lynx, supported by a dedicated fanbase, also made waves, with Napheesa Collier leading the charge to secure a place in the Finals.
The excitement continued into the Finals, where Minnesota triumphed over New York in a gripping overtime game. With such engaging matchups and rising stars, the WNBA’s viewership is set to continue its upward trajectory, further solidifying the league’s place in mainstream sports culture.
