The 2024 John Lewis Christmas advert features Richard Ashcroft’s acoustic rendition of The Verve’s song “Sonnet.” The advert, centered on themes of nostalgia and family bonds, follows a young woman named Sally as she searches for a Christmas gift for her sister, Lauren, revisiting her childhood memories along the way.
Ashcroft, who recorded “Sonnet” for his solo album Acoustic Hymns Vol 1 in 2021, has recently been in the spotlight for his upcoming role as an opening act for Oasis’s highly anticipated 2025 reunion tour. The connection between Ashcroft and Oasis dates back to the 1990s when both bands toured together, and Noel Gallagher even wrote the song “Cast No Shadow” as a tribute to Ashcroft.
The song choice has added a layer of emotional resonance to the ad, reflecting the strong familial and sentimental themes often present in John Lewis holiday campaigns.
