Adrian Chiles’ choice to wear a West Bromwich Albion coat to Liam Payne’s funeral on November 20, 2024, may have seemed unusual at first glance, especially given the somber nature of the occasion. However, upon learning the reason behind it, it became clear that the gesture was a deeply heartfelt tribute to the late One Direction star. The decision was a personal reflection of the bond that Chiles and Payne had formed over their shared passion for football, particularly their love for West Bromwich Albion, a club that both of them supported fervently.
Liam Payne tragically passed away on October 22, 2024, at the age of 31 after falling from a third-floor balcony in Buenos Aires, where he had been staying while working. His untimely death shocked fans and those who knew him, and his funeral brought together family, friends, and celebrities, including his One Direction bandmates—Harry Styles, Louis Tomlinson, Niall Horan, and Zayn Malik—as well as his ex-partner Cheryl Tweedy and their son Bear. Among the mourners was Adrian Chiles, the well-known broadcaster and writer, who attended the funeral dressed in his West Brom jacket, a gesture that did not go unnoticed.
For those unfamiliar with Chiles and Payne’s relationship, the choice of attire might have seemed curious. However, it was a deeply personal and symbolic act that reflected the unique connection the two had formed long before Payne’s rise to global stardom. Chiles, a lifelong supporter of West Bromwich Albion, had befriended Payne after the latter’s appearance on The X Factor in 2008, when Payne was just starting to gain attention. Chiles has shared stories in the past about how Payne had approached him after a show to excitedly shout “Up the Albion!”—a slogan synonymous with the football club they both adored.
Chiles went on to describe how, in the early days of Payne’s fame, they managed to get him into a West Brom game without causing a media frenzy. Payne, still an emerging celebrity at the time, had to be sneaked into the stadium through the commentary gantry to avoid attracting attention. Chiles recalled how the entire stadium had buzzed after Payne tweeted about attending the match, sending West Brom to the top of Twitter’s trending topics for a time. This lighthearted moment of shared fandom stood as a testament to their growing friendship.
The bond between Chiles and Payne was built not just on their mutual love of football, but also on their shared experiences of fame. Chiles, a familiar figure on British television and radio, and Payne, a global pop icon, were both able to relate to the challenges and pressures that come with being in the public eye. Their conversations often revolved around West Bromwich Albion, which had become a constant and comforting thread in both of their lives.
When Payne tragically passed away, it was clear that Chiles wanted to honor his friend in a meaningful way. The West Brom coat he wore to the funeral was a perfect representation of their shared bond, a small but significant token of remembrance. As Chiles stepped into the service, the jacket became not just a piece of clothing but a symbol of the friendship they had nurtured through their love of football. It was a heartfelt nod to Payne’s personality, his passions, and the joy they had shared over the years.
The reaction to Chiles’ tribute was overwhelmingly positive, with many fans on social media expressing their admiration for the gesture. One person wrote, “Today was Liam Payne’s funeral and Adrian Chiles turned up in a West Brom jacket as Liam Payne was a massive Baggies fan. A really nice touch.” Another commenter added, “Got a lot of time for Adrian Chiles going to Liam Payne’s funeral in a West Brom coat given their mutual love of the team.” Many found it to be a moving and respectful tribute that reflected the genuine friendship they shared, rather than just a superficial connection based on fame.
In the context of a funeral, where emotions often run high, it’s easy for small gestures like this to become meaningful symbols of love and respect. Wearing the West Brom jacket was a way for Chiles to remember his friend, paying tribute not only to Payne’s life but to the moments they had shared as fellow fans of a football team. For those who knew the bond they shared, it was an incredibly sweet and fitting way to honor Payne’s memory.
The moment also served to highlight something that’s often overlooked in the fast-paced world of fame: the power of simple, personal connections. For all the glitz and glamour of the entertainment industry, relationships built on shared interests—like a love for football—can be some of the most meaningful. Chiles’ tribute was a reminder that even in times of sorrow, there is comfort to be found in the little things, like a favorite football team or a shared memory that lasts a lifetime.
Liam Payne’s passing left a void in the music world and among his loved ones, but gestures like Chiles’ West Bromwich Albion tribute ensure that his legacy lives on in the hearts of those who knew him best. It’s a reminder that sometimes, the smallest acts of remembrance—like wearing a jacket—can carry the
greatest weight.