The NBA is looking to capitalize on Caitlin Clark’s rising fame by including the Indiana Fever star in its prestigious All-Star Weekend. Following a one-sided 2024 All-Star Game, where the Eastern Conference triumphed over the West 211-186, the league is reshaping the event to draw more attention, with Clark’s participation set to be a key highlight. This follows a trend of evolving formats since the ‘East vs. West’ concept was reintroduced this year, echoing the initial 1951 game structure.
From 2018 to 2023, the format had featured team captains choosing players via a draft, irrespective of conference affiliation. This system saw LeBron James dominate as captain, winning five of the six contests. However, the 2025 All-Star Weekend is aiming for a fresh approach, with plans to introduce a new tournament format that includes both NBA and WNBA players. ESPN reports that the NBA is already in talks to make these changes a reality, including the return of the NBA vs. WNBA three-point shootout.
The 2024 edition of the three-point shootout was a fan favorite, with Stephen Curry facing off against Sabrina Ionescu. The event garnered significant attention and helped boost the viewership of All-Star Weekend. Now, for 2025, the competition is expected to feature Caitlin Clark, who will represent the WNBA, facing off against NBA star Klay Thompson, who now plays for the Dallas Mavericks after a long tenure with the Golden State Warriors.
In addition to the shootout, there are plans for a revamped All-Star format. The idea is to have four teams compete in a quick-fire tournament, with the winners of the two semi-finals advancing to a final. This departure from the traditional All-Star Game format would add a new layer of excitement, but it’s Clark’s involvement that is expected to steal the spotlight. The 22-year-old point guard has become a sensation after her record-breaking rookie season in the WNBA, which earned her Rookie of the Year honors and a spot in the prestigious All-Star team.
Clark’s inclusion in the 2025 All-Star Weekend will not only elevate the event but also serve as a powerful promotional tool ahead of the NBA’s television deal shift in 2026. As the NBA transitions from TNT to NBC, having Clark in the spotlight will undoubtedly attract even more attention to the event. Meanwhile, Clark is also entertaining a lucrative offer from the new Unrivaled 3v3 league, adding another potential career opportunity to her growing list of achievements. However, she has remained tight-lipped about her future plans, though organizers confirm the offer is on the table.