LaCroix, the well-known sparkling water brand from National Beverage Corp., has announced an exciting multi-year partnership with the Indiana Fever, a team in the Women’s National Basketball Association (WNBA). This collaboration marks a significant milestone for both brands, with LaCroix becoming the first-ever partner to appear on the Fever’s official warm-up jackets and shooting shirts. Fans attending Fever home games will also see LaCroix’s logo featured prominently on LED signage placed on both the upper and lower levels of the arena. In addition, the partnership includes special game-night activations, offering fans a chance to sample LaCroix’s refreshing beverages. LaCroix has also been named the exclusive sparkling water sponsor for both the Indiana Fever and Gainbridge Fieldhouse, further strengthening the connection between the two brands.
LaCroix’s spokesperson expressed their enthusiasm for the partnership, emphasizing how it aligns with the brand’s core values of promoting health and wellness. With a focus on natural ingredients and a commitment to supporting nutritious lifestyles, LaCroix is excited to partner with the Fever to encourage healthy habits among both young fans and adults. The spokesperson also highlighted the importance of supporting women’s sports, an initiative that is particularly meaningful for LaCroix. By partnering with the Indiana Fever, LaCroix is taking a step toward furthering its commitment to promoting fitness and well-being within communities, particularly among youth.
The Indiana Fever’s recent success has brought increased attention to the team, with notable gains in viewership, game attendance, and social media interactions during the 2024 WNBA season. The Fever’s growing popularity aligns perfectly with LaCroix’s dedication to fostering a positive and healthy environment. LaCroix is confident that this partnership will not only increase engagement with their loyal fanbase but also help spread important messages of health and unity, creating an even larger impact within the community.
Mel Raines, CEO of Pacers Sports & Entertainment, expressed her excitement about the partnership, calling it a significant step for the Fever as the first WNBA team to team up with LaCroix. She noted that this collaboration underscores the importance of promoting healthy lifestyles, particularly through active participation in sports and making nutritious food choices. Raines highlighted how both organizations share a commitment to encouraging young people to embrace physical activity and prioritize wellness as part of their everyday lives.
This partnership represents more than just a business agreement; it’s a shared vision to inspire and uplift communities by advocating for health, positive engagement, and support for women’s sports. With this collaboration, LaCroix and the Indiana Fever aim to inspire a new generation of fans to take pride in both their physical well-being and their love for sports, making this an exciting development for all involved.
