Dave Portnoy recently lauded Caitlin Clark’s $28 million deal with Nike, dubbing it the brand’s “greatest steal of all time.” He compared Clark to iconic athletes like Serena Williams and Tiger Woods, predicting her signature shoe will be a massive success for Nike. Portnoy also addressed concerns over Nike’s perceived lack of promotion since signing Clark, clarifying that it’s due to external controversies and not Clark herself. Despite this, Portnoy confidently labeled Clark a “game-changer,” who will dominate sports regardless of any marketing delays.
Clark’s impact on women’s basketball continues to grow, as she has set record-breaking TV ratings and increased merchandise sales significantly. Since joining the WNBA, Clark has become a central figure in the league’s growing popularity, with Indiana Fever jersey sales surging by 1,200% over the past year. Portnoy further emphasized that Clark’s influence transcends gender and is unmatched, asserting that no controversy could hinder her growing dominance in the sports world.
Portnoy’s remarks come amid continued conversations about the WNBA’s star power and Clark’s rapid rise. He dismissed rumors about why Nike hasn’t fully utilized Clark, insisting she remains a “golden goose” for the company. His belief is that Nike will eventually capitalize on her potential, as Clark’s marketability continues to ascend alongside her stellar performances on the court.
