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Caitlin Clark stars in Nike’s first Super Bowl commercial in 27 years, sparking strong reactions, including from WNBA legend Lisa Leslie. The “So Win” ad celebrates female athletes and challenges perceptions in sports.
: Caitlin Clark’s Super Bowl Ad: Lisa Leslie and Others React
Nike’s Super Bowl commercial for 2025, titled “So Win,” marked the brand’s return to the big game after 27 years, and it made a bold statement by showcasing a roster of accomplished female athletes345. Among them was basketball sensation Caitlin Clark, whose appearance drew strong reactions from fans and fellow athletes alike45. WNBA legend Lisa Leslie was among those who responded to the ad.
The “So Win” campaign flips the script on the challenges and criticisms faced by women in sports3. Rapper Doechii narrates the commercial, highlighting the negativity female athletes often encounter34. The ad features stars like A’ja Wilson, Sha’Carri Richardson, Sabrina Ionescu, JuJu Watkins, Jordan Chiles, and Sophia Smith134. The message encourages these athletes to defy expectations and “So Win”.
A Symbol of Change in Women’s Sports
Caitlin Clark’s presence in the commercial is particularly notable, given her rising stardom and impact on women’s basketball1345. The ad signifies a shift in how female athletes are perceived and celebrated in mainstream media34. Nike’s decision to feature women’s sports prominently during the Super Bowl reflects the growing popularity and cultural influence of these athletes.
Reactions to the commercial have been overwhelmingly positive4. Many fans and analysts praised Nike for its empowering message and inclusive representation4. Social media was flooded with accolades, with viewers calling it the best commercial of the night and applauding its focus on women’s sports.
The commercial not only serves as an inspiration but also as a strategic move for Nike, which has been facing sales challenges3. By investing in women’s sports, Nike taps into a rapidly expanding market with increasing viewership and cultural relevance3. The “So Win” campaign is a statement and a business strategy, aligning the brand with the growing power of women’s sports.
