Meta Description: Caitlin Clark headlines Nike’s first Super Bowl commercial since 1998, a celebration of women athletes and a message of resilience.
Nike’s “So Win” Super Bowl Ad Stars Caitlin Clark
Nike is making a significant comeback to the Super Bowl advertising scene after nearly three decades, with Indiana Fever star Caitlin Clark headlining their new commercial12. The “So Win” ad, a celebration of women athletes, marks a pivotal moment for the brand and women’s sports.
A Celebration of Women in Sports
The commercial features a star-studded cast of women athletes, including WNBA stars A’ja Wilson and Sabrina Ionescu, U.S. soccer’s Sophia Smith Wilson, and Olympic sprinter Sha’Carri Richardson1. The 60-second ad, directed by Kim Gehrig and narrated by rapper Doechii, aims to inspire and break societal limitations.
Nike’s return to the Super Bowl signifies the brand’s recognition of the growing impact and popularity of women’s sports26. Caitlin Clark, who signed an eight-year deal with Nike in April 2024, has quickly become one of the company’s biggest star athletes1. The ad highlights the message of resilience and defiance, encouraging women to overcome imposed limitations
The “So Win” commercial is more than just an advertisement; it’s a statement about the power and influence of women in sports34. Fans have expressed excitement on social media, praising Nike for showcasing female athletes and recognizing Clark’s Impact.
