Meta Description: “Lovely Runner” star Byeon Woo-seok dominates advertising model brand reputation rankings in Korea, surpassing top stars for the third consecutive month.
H1: Byeon Woo-seok: The 광고킹 of Korean Advertising
Rising star Byeon Woo-seok has solidified his position as Korea’s top advertising model, leading brand reputation rankings for the third consecutive month1. The “Lovely Runner” actor’s widespread appeal has made him a sought-after face for numerous brands, boosting his advertising revenue to over 100 billion KRW3. Byeon’s success reflects his increasing influence and popularity within the Korean entertainment industry13.
H2: Brand Reputation Domination
The Korean Business Research Institute’s data, gathered from December 2, 2024, to February 6, 2025, demonstrates Byeon Woo-seok’s dominance in the advertising sector12. In January 2025, he achieved a cumulative index score of 3,336,641, surpassing prominent figures like Son Heung-min, Lim Young Woong, and Cha Eunwoo1. This achievement underscores his strong connection with consumers and his positive brand image2.
H2: Analysis of Byun Woo-seok’s Brand Power
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, highlighted the key attributes associated with Byeon Woo-seok’s brand27. Words such as “kind-hearted,” “affectionate,” and “sweet” frequently appeared in the analysis, showcasing his favorable public perception7. Furthermore, his associations with brands like “NH Bank,” “Ediya Coffee,” and “Kyochon Chicken” demonstrate his wide-ranging appeal across different industries7. The overwhelmingly positive sentiment surrounding Byeon Woo-seok, with a 93.87% positive-to-negative ratio, solidifies his status as a top advertising model7.
Byeon Woo-seok’s journey from a fashion model to one of Korea’s most in-demand advertising faces is a testament to his hard work and versatility3. His brand power is not only reflected in his ranking but also in the increase of his advertising fees. With ad rates reaching as high as 1-1.5 billion KRW per contract, he has nearly tripled his previous rates3.
Byeon Woo-seok’s continued success in advertising model brand reputation rankings demonstrates his impact and influence in the Korean market. As he continues to expand his career, his brand presence will likely remain strong.
