Fans were left astounded this week when a major mistake was spotted in Wilson’s flagship store in New York, involving their partnership with WNBA star Caitlin Clark. The Indiana Fever standout has become the face of Wilson basketball, working with the brand on a multi-year partnership that has seen her own product lines, including the Caitlin Clark Ascent and Repetition basketballs, fly off the shelves. However, Wilson made an unexpected blunder, leaving fans questioning how such an error slipped through the cracks.
The mistake, a glaring spelling error of Caitlin Clark’s name, was discovered by a vigilant shopper in the store. While browsing items from Clark’s basketball line, the shopper noticed that her name was incorrectly spelled as “Caitlyn” instead of “Caitlin.” This minor error, while easy to overlook by casual fans, is quite surprising given Wilson’s high-profile partnership with the star athlete. Clark is widely recognized as one of the most dominant forces in women’s basketball, and her name is featured prominently across Wilson’s branding.
While it’s common for people to mistakenly replace the “I” in Caitlin with a “Y,” it’s an oversight that should not have happened in a flagship store for such a large global brand. The fact that the error occurred in Wilson’s prominent SoHo location in New York City, a hub for shoppers and tourists, only adds to the confusion. After the mistake was spotted, it seems the issue was quickly corrected, but the slip-up had already caught the attention of many.
Caitlin Clark has been on an incredible journey this offseason, racking up prestigious accolades such as TIME’s Athlete of the Year and Associated Press Female Athlete of the Year. Beyond her endorsement with Wilson, Clark has been active attending high-profile events and maintaining her endorsement commitments. Her visibility continues to rise, and her presence in the world of sports and business remains a powerful force.
Despite this mishap with Wilson, Clark’s career continues to shine, with her remarkable achievements both on and off the court making waves in the sports industry. However, some, like former Nike executive Sonny Vaccaro, have questioned the terms of Clark’s $28 million endorsement deal with the company, suggesting her team could have negotiated a more profitable contract. Nonetheless, Clark’s influence in the world of sports and endorsements remains undeniable.
