JuJu Watkins, the standout sophomore guard for the USC Trojans, has been dominating women’s college basketball, continuing her rise as one of the sport’s brightest stars. After an impressive freshman season, where she averaged 27 points per game, Watkins is now scoring 22 points per game in her sophomore year. While a recent loss to Notre Dame stung, USC remains a serious contender for the national championship, and Watkins’ stock is soaring. As her talent and visibility grow, her coach, Lindsay Gottlieb, is already thinking about her long-term future in ways that go beyond just playing basketball.
In a recent interview, Gottlieb shared her high hopes for Watkins, stating that she sees her star player achieving more than a successful career in the WNBA. The USC coach believes Watkins has the potential to become a team owner someday. Gottlieb’s vision for Watkins transcends the traditional trajectory of a basketball player and instead sees her as someone who will shape the future of the game, not only on the court but in the boardroom as well.
This ambitious outlook is fueled by the massive opportunities that are now available to athletes like Watkins through Name, Image, and Likeness (NIL) deals. With her growing brand and the spotlight on her performances, Watkins has already become a significant cultural force in college basketball. The exposure she’s receiving through national broadcasts and media coverage has only amplified her influence, allowing her to leverage her success both in and out of the game.
Gottlieb’s statement reflects a broader shift in the landscape of college athletics, where student-athletes now have more control over their careers, thanks to NIL rights. In the past, coaches might have focused solely on an athlete’s playing career, but today’s environment allows for a more holistic approach. Watkins, with her growing influence and business acumen, has already built an impressive empire off the court.
While it may seem ambitious to think of a college athlete owning a professional sports team, Gottlieb’s vision for Watkins feels entirely realistic. With her exceptional talent, drive, and the new opportunities that modern college athletes have, there’s no telling just how far Watkins can go in her career. For now, the focus remains on her role with the USC Trojans, but the future undoubtedly holds even bigger things for this young superstar.
