50 Cent recently discussed the advice he gave Drake during his high-profile feud with Kendrick Lamar. Speaking to Billboard, the 49-year-old rap icon revealed he offered guidance to Drake amid tensions that escalated when Lamar dropped his track “Not Like Us” in May 2024. The diss track quickly gained traction, amassing over 10 million views on YouTube within hours and reaching 300 million streams on Spotify faster than any other hip-hop song to date.
In their longstanding rivalry, Lamar and Drake have exchanged shots over the years, but this latest track pushed the feud to new heights. Many fans and industry observers saw Lamar as the victor in this battle, particularly after he was announced as the headliner for the 2025 Apple Music Super Bowl LIX Halftime show, a significant achievement in hip-hop. Though details on 50 Cent’s exact advice weren’t disclosed, his guidance likely centered around navigating the intense public scrutiny and competition within the rap world.
