The expectation was that the opening game of the WNBA Finals—a thrilling, intense matchup—would reshape the conversation surrounding the series. Yet, despite its excitement, the shift in narrative remains elusive. The word “strong” was often used, but it wasn’t about the fierce play between the Liberty and the Lynx. Instead, it referenced viewership figures that paled compared to those during Caitlin Clark’s games.
The media heavily focused on the decline in audience numbers after Clark’s exit, suggesting that without her, the games lost their luster. Headlines highlighted how the semifinal matchups attracted fewer viewers than Clark’s first-round series, overshadowing the competitive nature of the Finals themselves. This fixation on Clark’s impact overshadowed the other star players, like Courtney Williams and Napheesa Collier, whose efforts deserve recognition.
The constant focus on the “Caitlin Clark Effect” risks minimizing the true accomplishments of the 2024 Finals. It perpetuates the idea that the series is less meaningful without Clark’s presence, ignoring the fierce competition and the broader significance of the games. Clark’s influence on viewership is undeniable, but framing her absence as the defining feature of the Finals fails to honor the growth of the WNBA.
While Clark’s star power has undeniably drawn more eyes to the league, the Finals should not be reduced to “what if” scenarios about her participation. The narrative should celebrate the outstanding performances of all players and the evolution of the sport. Numbers tell part of the story, but the passion and talent on the court are what make the WNBA Finals truly special.
