Coventry City is thrilled to unveil a groundbreaking initiative set to transform the matchday experience for blind and visually impaired fans. Commencing from the upcoming 2024/25 season at the Coventry Building Society Arena, the club will introduce a brand-new audio description commentary service in collaboration with Alan March Sport Ltd.
This innovative service, available to both home and away supporters, aims to provide a comprehensive match commentary experience tailored specifically for individuals with visual impairments. Unlike traditional radio broadcasts, the team of skilled audio describers will offer real-time updates, ensuring listeners are immersed in the action with precise details of every pass, tackle, and goal.
Alan March Sport Ltd, renowned pioneers in the field of audio description, brings its wealth of expertise to the forefront, having spearheaded similar initiatives since 2007. With a track record of delivering quality commentary for various sporting events, including the FIFA World Cup Qatar 2022, the partnership promises a seamless and engaging experience for football enthusiasts.
As part of the service rollout, fans will have the opportunity to access receivers and enjoy commentary from any location within the stadium. This initiative not only fosters inclusivity but also enhances the overall atmosphere, allowing all supporters to feel the palpable excitement of live football.
Doug King, Executive Chairman and Owner of Coventry City, expressed his enthusiasm for the initiative, highlighting its significance in opening doors for fans who were previously unable to fully immerse themselves in the matchday experience. By prioritizing accessibility, the club underscores its commitment to creating a welcoming environment for all supporters.
With the introduction of the audio description commentary service, Coventry City reaffirms its dedication to fostering inclusivity within the football community, setting a precedent for other clubs to follow suit in ensuring that the beautiful game truly belongs to everyone.
