ESPN REPORT: Penn State’s James Franklin Lands Historic $8.6M Powerade Deal, Donates Millions to Football Program and Orphanages
In a remarkable development that blends business savvy with genuine heart, Penn State Head Coach James Franklin has signed a groundbreaking $8.6 million endorsement deal with Powerade — the largest of its kind for a collegiate football coach. But what truly sets this news apart is not the size of the deal, but how Franklin has chosen to use it: with $2.1 million already donated back into Penn State’s football program and substantial contributions made to orphanages and youth-focused charities, Franklin continues to cement his legacy as a leader who walks the walk — both on and off the field.
A Milestone Partnership
Powerade, one of the premier names in sports hydration and a longtime supporter of athletic excellence, announced the multi-year partnership earlier this week. As part of the deal, Franklin will appear in national ad campaigns, lead youth development clinics, and serve as a spokesperson for Powerade’s new “Fuel the Future” initiative — a campaign aimed at supporting student-athletes and community health programs across the country.
Powerade’s marketing director, Vanessa Bryant, praised the decision to align with Franklin:
“Coach Franklin represents everything we believe in — dedication, discipline, integrity, and giving back. This partnership isn’t just about sports drinks; it’s about building stronger communities and investing in young people. James Franklin was the perfect choice.”
Giving Back with Purpose
What makes Franklin’s endorsement deal so unique is how quickly and generously he acted. Mere days after inking the agreement, Franklin pledged $2.1 million to Penn State’s football program, specifically earmarked for player wellness, facilities upgrades, and staff development. This contribution is expected to directly benefit student-athletes in areas such as nutrition, mental health resources, and advanced training equipment.
In addition to supporting the program, Franklin quietly made donations to multiple orphanages and youth homes across Pennsylvania — many of which he has supported privately for years. According to sources close to the coach, these donations will go toward new educational tools, recreational spaces, and mentorship opportunities for underserved children.
“Giving back has always been a part of who I am,” Franklin said in a brief statement. “I’ve been blessed with opportunities, and I believe it’s my responsibility to open doors for others — especially young people who haven’t had the support they deserve.”
A Leader On and Off the Field
Franklin, who has led Penn State since 2014, has become one of the most respected figures in college football — not just for wins, but for his unwavering commitment to his players, the university, and the broader community. Under his leadership, Penn State has consistently been a top-tier program and has built a strong culture of accountability, inclusion, and personal growth.
Fans, players, and alumni have praised Franklin’s latest move, calling it a powerful example of how college athletics can serve a greater purpose.
“Coach Franklin doesn’t just talk about character — he shows it every day,” said former Nittany Lions quarterback Trace McSorley. “That’s why players want to come here. It’s more than football.”
With this landmark Powerade deal and his generous follow-up actions, James Franklin has once again shown that true greatness in college football is measured not only in victories, but in values.
Penn State wins on Saturdays — but thanks to James Franklin, it’s winning every day of the week.
