Ohio State University has taken a major step in its recruitment efforts by offering 2027 Florida high school defensive back Angelo Smith a name, image, and likeness (NIL) deal in partnership with American Eagle, a prominent apparel brand. The announcement of this collaboration has generated significant buzz within the college football community and highlights Ohio State’s growing influence in the competitive NIL landscape.
Angelo Smith, a standout defensive back from Florida, is widely regarded as one of the top prospects in the 2027 recruiting class. Known for his athleticism, ball skills, and football IQ, Smith has drawn attention from numerous Power Five programs over the past year. His ability to cover receivers tightly, make plays on the ball, and contribute in run support has made him a coveted target for elite college defenses seeking to bolster their secondary.
Ohio State’s offer of an NIL deal with American Eagle is a testament to how college programs are evolving their recruitment strategies to appeal to top-tier talent. Beyond the traditional pitch of coaching, facilities, and playing opportunities, NIL deals provide athletes with financial incentives and brand-building opportunities that were previously unavailable under NCAA rules. For prospects like Smith, this represents a chance to jumpstart their personal brand and gain exposure well before they set foot on campus.
American Eagle, known for its youthful and trendy apparel, is an ideal partner for a rising star like Smith. The brand’s emphasis on authenticity and connection with younger audiences aligns perfectly with the lifestyle of a high school athlete poised to become a college star. By linking Smith’s NIL deal to American Eagle, Ohio State is demonstrating a savvy understanding of both marketing and athlete development.
The public nature of this NIL partnership also reflects Ohio State’s broader commitment to supporting its recruits off the field. The Buckeyes have been at the forefront of NIL innovation, securing partnerships that benefit athletes not only financially but also in terms of personal growth and marketability. This deal with Smith exemplifies that approach and sets a precedent for how future recruiting classes might be courted.
Smith’s camp has expressed enthusiasm about the partnership, viewing it as a strong endorsement of Angelo’s potential and a unique opportunity to build his brand alongside a respected program and a major retail partner. Sources close to the prospect suggest that the NIL offer has positively influenced Smith’s recruiting timeline, providing him with added confidence in Ohio State’s commitment to his overall development.
On the field, Smith’s recruitment remains highly competitive. Programs from across the country are monitoring his progress closely, and the infusion of NIL opportunities is reshaping how these schools position themselves to secure his commitment. While Ohio State now holds a significant advantage with the American Eagle deal, other programs are expected to respond with their own innovative NIL offers and traditional recruiting efforts.
The significance of this development extends beyond Smith and Ohio State. It exemplifies the growing role of NIL in college athletics recruiting, especially for blue-chip prospects in football and basketball. As NIL continues to evolve, programs that can effectively combine athletic opportunity with brand partnerships will likely gain a decisive edge in attracting elite talent.
Looking ahead, the partnership between Angelo Smith, Ohio State, and American Eagle could serve as a model for future recruiting endeavors. It highlights how NIL deals are no longer just supplemental perks but integral components of a holistic recruiting strategy that addresses both on-field success and off-field marketability.
For Ohio State
