Aliyah Boston, one of the rising stars of the WNBA and a cornerstone for the Indiana Fever, is reportedly inching closer to a landmark signature shoe deal with Adidas, signaling a major step forward not only for her career but for women’s basketball as a whole. The potential partnership comes amid a competitive marketing race in the sneaker world, particularly with Reebok aggressively backing fellow WNBA standout Angel Reese, who recently signed a lucrative endorsement deal.
According to industry insiders, Adidas has significantly intensified its efforts to secure Boston as the next face of its women’s basketball line. While the brand has yet to make an official announcement, sources suggest that internal discussions have moved into the advanced stages of design and branding for what could become Boston’s first-ever signature sneaker. If finalized, the deal would make her one of the very few active WNBA players with a shoe bearing her name—a distinction that carries both commercial and cultural weight.
Boston’s appeal is clear. Since being drafted No. 1 overall in the 2023 WNBA Draft out of South Carolina, she has made an immediate impact on the court with her dominance in the paint, leadership, and poise beyond her years. Off the court, her approachable persona and strong presence on social media have helped her build a growing fanbase, particularly among younger audiences. Adidas sees her as the perfect blend of talent and marketability—someone who can lead the next generation of basketball athletes and connect with fans globally.
The timing of Adidas’ move is strategic. Rival
