In a remarkable milestone for the digital age, Jimmy Donaldson — better known as MrBeast — has officially reached a net worth of $1 billion, making him the world’s youngest self-made billionaire at just 27 years old. The North Carolina native, who began posting videos on YouTube as a teenager, has redefined the boundaries of internet fame, entrepreneurship, and philanthropy in the modern era.
MrBeast’s rise is nothing short of extraordinary. Starting with modest gaming content and viral challenge videos in the mid-2010s, Donaldson quickly gained a massive following due to his over-the-top stunts, record-breaking giveaways, and jaw-dropping generosity. His videos, which often involve challenges like surviving in isolation or giving away millions of dollars to strangers and subscribers, consistently rack up tens — and often hundreds — of millions of views.
But what sets MrBeast apart from many other content creators is the way he has leveraged his platform into a sprawling business empire. Far beyond simple ad revenue and sponsorships, MrBeast has diversified his brand into multiple ventures that now serve as the backbone of his billion-dollar fortune.
One of his most notable businesses is MrBeast Burger, a virtual restaurant brand that launched in late 2020. Operating through ghost kitchens, MrBeast Burger became an instant success, expanding to hundreds of locations across North America and Europe within months. Although Donaldson has since scaled back the initiative to refocus on quality and branding, the initial success proved he could translate his massive digital audience into real-world consumer behavior.
Another cornerstone of his empire is Feastables, a line of chocolate bars and snacks marketed with the same viral energy that drives his videos. The brand quickly became a hit among younger audiences, generating millions in revenue and sparking major interest from investors and retailers alike. Feastables has been particularly successful in establishing a physical retail presence in major chains such as Walmart and Target — a rare feat for creator-driven products.
In addition to his consumer ventures, Donaldson has also built an in-house content and tech empire. He oversees multiple YouTube channels, including MrBeast (his main channel), Beast Reacts, MrBeast Gaming, and philanthropy-focused Beast Philanthropy. Collectively, his channels draw in billions of views annually. As of 2025, MrBeast is the most-subscribed individual on YouTube, with over 250 million subscribers across platforms.
That reach translates into significant revenue, not just from YouTube’s ad-sharing model but also from direct brand deals, merchandise, and streaming rights. His team, now comprising over 200 full-time employees, handles everything from production and logistics to brand strategy and charitable operations.
Despite his massive success, MrBeast remains uniquely focused on reinvestment. He has famously claimed to put nearly every dollar he earns back into his content or philanthropic efforts — a philosophy that has only fueled his growth. His willingness to spend millions on a single video production is part of what keeps his audience coming back. The scale, ambition, and spectacle of his content are virtually unmatched on the platform.
Perhaps even more impactful is his commitment to philanthropy. Through Beast Philanthropy, Donaldson has donated millions of meals, funded clean water projects, and assisted in disaster relief efforts worldwide. His “100 Wells” project in Africa and “Team Trees” and “Team Seas” environmental initiatives have all raised millions in donations and awareness, further solidifying his reputation as a force for good in the digital world.
Financial analysts credit Donaldson’s meteoric rise to a combination of business savvy, relentless innovation, and deep engagement with Gen Z and Millennial audiences. His ability to anticipate content trends and deliver massive, unpredictable value in every upload keeps him not only relevant but dominant in a space where creators often rise and fall in a matter of months.
Now, with his net worth officially reaching $1 billion — a figure confirmed by financial firms tracking his investments, brand valuations, and equity in private ventures — MrBeast has etched his name in the record books. He surpasses Kylie Jenner’s previously disputed title as the youngest self-made billionaire and becomes the first creator in history to do so solely through content creation and brand-building on social media.
Looking ahead, MrBeast shows no signs of slowing down. In interviews, he’s expressed interest in long-term projects like building a sustainable charity infrastructure, investing in tech startups, and even producing full-length films. There is also speculation about a potential public offering of one of his brands or the creation of a broader “MrBeast” holding company to manage his various business interests.
What’s clear is that MrBeast is more than just a YouTuber — he’s a visionary entrepreneur who has redefined what’s possible in the creator economy. And now, at just 27 years old, he stands as a billionaire not because of inherited wealth or traditional business channels, but because he mastered the art of capturing attention, delivering value, and giving back — all while building one of the most influential personal brands of the digital age.
